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ASICS
FEEL COLORFUL

Let's talk about colors. Because behind the colors, there is much more than a simple stain: There are emotions. For example, red is associated with passion, fire, and impetus. Or orange with joy. They say yellow is related to wisdom and mental agility. And violet with creativity and intuition. Green has many

associations; the most common ones are hopes, stability, and balance. Blue? It signifies serenity, calmness... And it's not all rosy... (which, by the way, pink is associated with romance...) But going back to the point, black, for example, is associated with pain. Nothing that a good dose of  blue and orange can't 

alleviate. Ultimately, each color can be associated with one or several emotions. And at Asics, we believe that all these colors should be present when you run. In what you feel. And in your shoes.

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BUILD YOUR CHART
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Creative supervision: Alejandro Arriagada and Xavier Solé.

Designers : Leandro Rivero Rozas y Judit Hernández Izquierdo

This project was a proactive for Asics that was not published.

 

THANKS

©2025 by Leandro Rivero Rozas

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